You can trust Adaptawear to ensure we keep your data safe because your privacy and security is extremely important to us. All information that you share with us will only be used with your permission and we will share with you all data held if you request that of us. 

We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation. Under the General Data Protection Regulation GDPR (EU) 2016/679 it ensures you have the right on how and with whom your data is used and stored.

When you shop on this website, we will ask you to input and will collect Personal Information from you such as your name, email address, billing address, delivery address, telephone number, product selections, VAT relief, credit card or other payment information and a password. Alternatively if you request a brochure pack or general enquiry we will ask for relevant information to help process your enquiry.

We may also collect, and our third party providers of advertisements and content may collect, information about where you are on the internet (e.g. the URL you came from, IP address, domain types like and .com), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website ("User Information"). Please note we may collect this information even if you do not register with us. You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

We confirm that any personal information which you provide to us and any user information, from which we can identify you, is held in accordance with the registration we have with the Data Commissioner's Office. We use your information only for the following purposes:

  • Providing information about products and services
  • Dealing with your enquiries and requests
  • Processing and dispatching your orders
  • For statistical or survey purposes to improve this website and its services to you
  • To serve website content and advertisements to you
  • To send periodic marketing letters and emails. The email address you provide for order processing may be used to send you information and updates in regards to your order, in addition to receiving occasional company news, updates, related product or service information, etc. If you consent, we will notify you of products or special offers that may be of interest to you.

Note: if at any time you would like to unsubscribe from receiving future emails we include detailed unsubscription details at the bottom of each email. Alternatively you can contact us at and we will remove your data.

When you create a shopping account while ordering online you will be given the option to receive information from Adaptawear about products, promotions or special offers which we feel may be of interest to you. In the event that you do not wish to be contacted for such purposes, ensure that you tick the appropriate box as you go through the registration process. You may unsubscribe from our contact list at any time by replying to a promotional e-mail with the word "unsubscribe" in the subject line.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information we are entitled do so.

In order to fulfil any orders we also will share relevant personal data with delivery, supplier and fulfilment partners (where appropriate) to ensure you receive our products and services.

Our ecommerce store is hosted by Shopify and they provide us the online e-commerce platform that allows us to sell our products and services to you. Your data is stored on a secure server behind a firewall.  You can read more about how Shopify uses your Personal Information here: 

Payment: if you choose a direct payment gateway to complete your purchase then Shopify captures you credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCS-DSS) to keep your data secure and safe. All direct payment gateway adhere to the standards as managed by the PCS Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCS-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.   We also accept payment via PayPal to provide an alternative way to purchase without giving us your card details. 

Cookies: a cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. We use cookies to make your experience while shopping with us more enjoyable and to help identify you when you visit this website and to keep track of you’re browsing and e-commerce patterns.

We do share customer information with third parties to perform ad measurement services on our behalf, and we obtain customer consent for such sharing and use where legally required.

Third Party Links: occasionally at our discretion, we may include or offer third party products or services on our website. These have separate and independent privacy policies. We therefore have no responsibility or liability for the content of these linked website. We recommend that you read their privacy policies so you can understand the manner in which your personal information may be handled by these providers. Nonetheless we seek to protect the integrity of our website and welcome any feedback about these websites. 

We reserve the right to modify this privacy policy at any time so please review it frequently. If we decide to change our privacy policy we will post these changes on this page and changes and clarifications will take effect immediately upon their posting. Please check back frequently to see any updates or changes to our privacy policy. If we make material changes to this policy, we will notify you here that is has been updated.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we can continue to sell products to you.

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint or simply want more information contact our Privacy Compliance Officer at or by mail to Adaptawear, Unit D2, The Courtyard, Tewkesbury Business Park, GL20 8GD. 

Updated: October 2020